Graphic Design
Print and Layout Design
HalfMoon Education Inc.
At HalfMoon Education Inc., a small, family-owned not-for-profit, I designed print brochures to promote the organization’s continuing education programs, using layout, typography, and visual hierarchy to create clear, on-brand communication. Working within the constraints of a limited budget and basic printing methods, including grayscale printers, I adapted designs to remain visually effective and cost-efficient. I also developed custom templates so team members without design experience could maintain brand consistency in my absence.
Logo Design
Gundslinger Lawn Care
I’m currently collaborating with Gundslinger Lawn Care to develop a cohesive and versatile logo system that supports their growing brand. This work includes creating a primary logo along with supporting variations that can be used across branding, merchandising, and a wide range of marketing materials. The goal is to establish a strong, recognizable visual identity that remains flexible and effective across both print and digital applications.
Logo Design
HalfMoon Education Inc.
I refined the HalfMoon Education logo by simplifying its design while preserving its overall appearance and shape to maintain brand recognition. I created alternate versions, including two-color, grayscale, and single-color formats, to ensure flexibility across print and digital media. In addition, I developed a cohesive logo system for a subscription-based purchasing program, including a master brand mark, four tiered subscription logos, and a point-value icon set.