To enhance legibility and support brand consistency, I refined the HalfMoon Education logo by simplifying its design while adhering to strict guidelines that preserved its overall appearance and shape to maintain brand recognition. I also created alternate versions, including two-color, grayscale, and single-color formats, to ensure flexibility across both print and digital media.

To further reinforce brand recognition, I designed lockups that paired the logo with the full company name and web address, adapting them as needed based on context. An additional variation including the company’s mailing address was developed specifically for use in formal correspondence.