Graphic Design
Print and Layout Design
HalfMoon Education Inc.
At HalfMoon Education Inc., a small, family-owned not-for-profit, I designed print brochures to promote the organization’s continuing education programs, using layout, typography, and visual hierarchy to create clear, on-brand communication. Working within the constraints of a limited budget and basic printing methods, including grayscale printers, I adapted designs to remain visually effective and cost-efficient. I also developed custom templates so team members without design experience could maintain brand consistency in my absence.
Logo Design
HalfMoon Education Inc.
I refined the HalfMoon Education logo by simplifying its design while preserving its overall appearance and shape to maintain brand recognition. I created alternate versions, including two-color, grayscale, and single-color formats, to ensure flexibility across print and digital media. In addition, I developed a cohesive logo system for a subscription-based purchasing program, including a master brand mark, four tiered subscription logos, and a point-value icon set.
Logo Design
Gundslinger Lawn Care
I’m currently collaborating with Gundslinger Lawn Care to develop a cohesive and versatile logo system that supports their growing brand. This work includes creating a primary logo along with supporting variations that can be used across branding, merchandising, and a wide range of marketing materials. The goal is to establish a strong, recognizable visual identity that remains flexible and effective across both print and digital applications.
