Graphic Design
Print and Layout Design
HalfMoon Education Inc.
I designed print marketing materials for continuing education programs, using typography, layout, and visual hierarchy to communicate information clearly while working within the limitations of the organization's in-house grayscale printing. I also created reusable templates for brochures, postcards, and catalogs, allowing team members without design experience to produce consistent, on-brand marketing materials.
Logo Design
HalfMoon Education Inc.
I refined the HalfMoon Education logo by simplifying its design while preserving its overall appearance and shape to maintain brand recognition. I created alternate versions, including two-color, grayscale, and single-color formats, to ensure flexibility across print and digital media. In addition, I developed a cohesive logo system for a subscription-based purchasing program, including a master brand mark, four tiered subscription logos, and a point-value icon set.
Email Marketing
HalfMoon Education Inc.
I designed and hand-coded HTML marketing emails promoting continuing education programs for professionals across the United States. Using typography, visual hierarchy, layout, and reusable HTML templates, I organized complex program information into clear, easy-to-scan communications while working within the technical limitations of HTML email.
