Print and Layout Design
HalfMoon Education Inc.
At HalfMoon Education Inc., a small, family-owned not-for-profit, I designed print brochures to promote the organization’s continuing education programs, using layout, typography, and visual hierarchy to create clear, on-brand communication. Working within the constraints of a limited budget and basic printing methods, including grayscale printers, I adapted designs to remain visually effective and cost-efficient. I also developed custom templates so team members without design experience could maintain brand consistency in my absence.
Santa Fe Architecture Conference and Tour Four-Page Brochure
A full-color, four-page brochure designed to promote a nationally advertised continuing education program. The layout draws from HalfMoon Education’s established brand color palette to maintain consistency while using hierarchy, typography, and imagery to clearly present detailed program information in an engaging, easy-to-navigate format.
Tri-Fold Brochure Templates
I developed a series of tri-fold brochure templates to enable marketing team members without design experience to create and edit materials in my absence. The print-ready template was designed for a custom 16 × 9 inch format and aligned with pre-printed paper stock, where color elements and logos were already in place—requiring multiple template variations to accommodate layout and space constraints. All designs draw from HalfMoon Education’s established brand color palette to maintain consistency. Also shown is a fully realized version with color applied, created for digital distribution.
I also created a streamlined postcard template designed for cost-efficient direct mail campaigns. Sized at 11 × 5.6 inches, the format was intentionally developed to reduce postage and printing costs for the organization. Color elements, derived from the organization’s logo, were pre-printed on the card stock, requiring the design to work within grayscale printing limitations. The layout utilizes grayscale-friendly design elements to ensure clarity when printed on in-house printers, while maintaining strong visual hierarchy and readability.
Cardstock Postcard Templates
