Logo Design
HalfMoon Education Inc. Logo Redesign
To enhance legibility and support brand consistency, I refined the HalfMoon Education logo by simplifying its design while adhering to guidelines I established that preserved its overall appearance and shape to maintain brand recognition. I also created alternate versions, including two-color, grayscale, and single-color formats, to ensure flexibility across both print and digital media.
To further reinforce brand recognition, I designed lockups that paired the logo with the full company name and web address, adapting them as needed based on context. An additional variation including the company’s mailing address was developed specifically for use in formal correspondence.
HalfMoon Education Knowledge Point Logo Set
I developed a cohesive visual system for HalfMoon Education’s subscription-based Knowledge Point program, creating a primary logo alongside a series of denomination-specific marks and a custom currency symbol. The set was designed to function as a unified system, ensuring consistency across digital platforms, marketing materials, and user-facing interfaces while clearly distinguishing between point values.
Below is a gallery of exploratory concepts and visual directions developed during the ideation phase, leading to the final logo system.
